We've emptied our hearts into PROUD because we believe we can start a revolution, a revolution which can redefine the way our LGBT+ community is supported.
We don't slap a rainbow flag on the front of our bottles for one month of the year. Instead, we built a business with our fabulous community in its very soul.
No percentage of profits, no corporate jargon. Every time you choose PROUD, you send a direct donation of 20p to our charity partners. It's simple yet powerful:
Every single bottle of PROUD makes a difference to the LGBT+ community we love.
RecyclingAlthough we're probably a little biased, we think our bottles look awesome. So why not put a candle in them (retro) or fill them partially with varying amounts of water to recreate the talent competition on Miss Congeniality?
Otherwise, we encourage you to realise the potential of that little glass bottle and recycle it. You can find out more about your local recycling centre here.
Responsible DrinkingPROUD is clear about our belief in promoting responsible drinking.
Please read the UK Chief Medical Officers' guidelines to make informed decisions about your drinking. Information can be found here.
We're committed to working with our charitable partners, who provide vital services relating to alcohol to our LGBT+ community, so they can do more, and support more people.